Rhum and the Haitian Spirit
I share this with you as I’ve recently come upon a wonderful exposé of the Barbancourt legacy in a 2000 issue of Cigar Aficionado. I have reproduced in part its contents below (without permission) and encourage all to visit the full article here. [link]
"While Barbancourt has as many medals as a Haitian general, perhaps its biggest accolade is that it is--by default, if not "by appointment"--the libation demanded in rituals by the Voodoo spirits, who get famously upset if they don't have their way. (The star on the rum's label is said to be a symbol of a Voodoo god.) Thierry Gardère, the fourth-generation head of the family business, is almost equally as upset at the idea that people would want to drink his rum with mixers. "Some makers don't like people to drink their rum without a mixer and I'm not surprised," he sniffs. "[Barbancourt] has a particularity, like a fine Cognac, but you can smell the sugarcane." His disdain for mixing applies to the eight-year-old Five Star as well, although he's prepared to consider the possibility with the four-year-old Three Star."
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